Archives by Tag 'design'
Ten Ways to Kill Good Design
It’s a given that we at Cooper—and most of you reading this article—believe design is the right tool for translating market needs into tangible product specifications. The people who hire us to design their products or who attend our Cooper U courses think the same thing. Unfortunately, the best designs and the best intentions won’t [...]
On-line Creative Strategy
The single largest problem that continues to hinder interactive design from really coming into it’s own is the fact that designers allow their work to be led more by technology or production techniques and not creative thinking.
As a creative director I have had tons of interactive portfolios come across my screen over the years and [...]